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Languedoc-Roussillon: The regional PGI designation needs a new name

Par Vitisphere Le 19 août 2015
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Languedoc-Roussillon: The regional PGI designation needs a new name
T

he regional PGI designation Terres du Sud has already come under fire, just weeks after it was presented. The future designation, which is designed to bring together Aude, Hérault and Gard PGIs under a single banner, aims to create high-volume supplies of blended wines. Its official name, Terres du Sud, was made public during the PGI Hérault AGM at the end of May.

Since then, executives from the three growers’ organisations have met national appellation board INAO which said it was sceptical of the new designation, claiming it referred to an area that was too vague to be endorsed. “We are looking for another name that is more likely to be registered”, pointed out René Moreno who added that, for the moment, Terres du Sud hasn’t been completely ruled out. An historian has been commissioned to try and come up with a new name with links to the region. Terre de Garrigues, Terre d’Occitanie and Terre du Midi are all suggestions currently being mulled.

The meeting with INAO did throw up one certainty: the names of the three departments – Aude, Hérault and Gard – can be appended as additional statements. For those who choose to use them, the three names will therefore not totally disappear from labels.

 

[Photo credit: René Moréno]

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