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Wine companies promote dialogue between Europe and China

Par Vitisphere Le 24 mars 2015
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Wine companies promote dialogue between Europe and China
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ust a year ago, Chinese authorities suspended the anti-dumping and anti-subsidy enquiries into the European wine industry, a probe prompted by China’s wine and spirits industry who considered them to be unfair aid for exports. A peaceful end to the conflict was achieved through effective co-operation between the CEEV, a confederation of European wine companies, and the wine branch of the China Alcoholic Drinks Association (CADA). Once the conflict had been resolved, both organisations signed a memorandum to ensure continuing dialogue in the wake of such arduous negotiations. 

With the underlying goal of avoiding any further misunderstandings, the memorandum is aimed at “ensuring smooth relations, bringing companies together through co-operation and improving consumer wine knowledge amongst the Chinese,” stated Bethléem Dubois. As project coordinator, she pointed out that this ambitious roadmap became a reality in July 2014 when “twelve major wine firms committed to a two-year co-operation plan. A European consortium, spearheaded by the CEEV and comprising national trade associations and leading companies from France, Spain, Italy and Portugal (Codorniu, Moët-Hennessy, Pernod Ricard, Torres…), is facilitating implementation of technical support activities with its Chinese counterparts. Chinese companies (COFCO, Changyu, Dynasty…) are helping to organise tastings and promote sensible wine drinking in China”.  

 

[Photo: Zhou Pan from the Changyu Brandy Company, during a wine tasting in Miguel Torres’ technical facilities: Torres]

Tags : Chine
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