WBWE: Bulk wine show goes from strength to strength

Thursday November 27 2014 by Vitisphere


From its relatively humble beginnings, masterminded by a group of Spanish organisations six years ago, the World Bulk Wine Exhibition has been transformed into a must-attend fixture on the bulk wine calendar.


“When you work in bulk wine, attending the WBWE is as important as travelling to Vinexpo for bottled wine companies,” confirmed Luis Miguel Borras, export director of the one-million-hectolitre producing Spanish winery Cherubino Valsangiacomo. This year’s event, which took place on November 24 and 25 in Amsterdam, attracted just under 6,000 visitors and 250 exhibitors from 19 producer countries. Reasons for attending the show ranged from securing long-term contracts with buyers in order to avoid selling on the spot market, to increasing international sales, getting a first taste of wines from the 2014 Northern Hemisphere vintage and gaining insight into forthcoming crops and marketing trends in the Southern Hemisphere. Participants extolled the show’s no-frills design, which reflects the nature of the bulk wine market but in no way compromises the quality of the event or the wines showcased. They also flocked to the conferences, particularly those with a pragmatic approach to wine making and export markets, and appreciated the free-pour Silent Tasting Room and the Bulk Wine Competition, which highlighted the quality of bulk wines available. Again, the show’s ability to throw up the latest trends for bulk wine shipments came across strongly at this year’s event and will most certainly pave the way for future success. 




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