Wine interprofessions: Jean-Marie Barrillère, the new president of the CNIV

Sunday August 10 2014 by Vitisphere

Having handed over the chairmanship of the Conseil Interprofessionnel des Vins du Roussillon last month (to Fabrice Rieu), Jean-Louis Salies has now stepped down as president of the Comité National des Interprofessions des Vins à Appellation d'Origine (of which he will remain honorary president, after a nine year mandate). His recently appointed successor, Jean-Marie Barrillère, thanked the president and founder of the CNIV for his work and then immediately set out the direction of his mandate: “How do we increase overall sales in the French wine industry?” A challenge which he answers with two adjacent questions (“How do we stop losing international market share? What should we do to ensure our product is considered a high quality product in France, our home market?”), and a dream (wine growers and wine traders working together as “players in the same team, to combat our real competition, i.e. the other wine exporting countries”).

Summing up his chairmanship, Jean-Lous Salies, considers his “greatest contribution is to have established the role and place of the interprofessions on the political landscape. The situation was far from clear in the beginning at European level”. Moët & Chandon (LVMH Group) director of Champagne business, Jean-Marie Barillère is president of the Union des Maisons de Champagne and joint-president of the Comité Interprofessionnel du Vin de Champagne (click here to read Vitisphère’s interview with him of last summer).

 

[Source: Vitisphere; Photo of Jean-Marie Barrillère: UMC]

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