Bordeaux and Sud-Ouest wines: Vinipro breaks the mould

Friday December 13 2013 by Vitisphere

When announced last summer, the Vinipro wine fair confounded the Bordeaux professionals. “A new fair at Parc Expo, what for?” questioned all parties, from wine producers to the negoce who already deal with a crowded agenda made of Vinexpo, Bordeaux Fete le Vin, The Primeurs week,...

As we get closer to its first opening (March  3-5  2014), this skepticism seems to have vanished. Alain Sichel, the president of the Union des Maisons de Bordeaux, states having been seduced “by the opportunity and the organisers’ will to create a more laidback fair, which musn’t be afraid of breaking the usual codes of the industry, on the contrary!”  The fair summarizes this in a catch phrase meant to be punchy: “the new generation of Bordeaux and Sud-Ouest wines”.

Co-chair of the event, Benoit Calvet (CEO of the Negoce house Benoit Valerie Calvet) adds, enthusiastically that “after all, tradition is simply the addition of a series of past innovations whihc have stood the test of time. Let’s work at building tomorrow’s markets and tradition”.

Clearly centered on middle of the range wines (labelled as “exploration” under the master plan “Bordeaux Demain”), the fair will cover 20,000 square meters in Hall 3 of Bordeaux’s Parc Expo. It has big social network ambitions too. The fair embraces a “start-up” approach to its development and wants to create buzz around the initiative. It also wants to offer new tools for the industry players to meet and interact (e.g. Geolocalisation, QR codes…).

400 exhibitors
and 10,000 visitors are expected for this first edition, mostly cavistes and other types of buyers seldom seen in wine fairs. Vinipro is timed between Vinisud in Montpellier and ProWein in Dusseldorf).

Headed by Frédéric Espugne Darses (Congres et Expositions de Bordeaux), the fair is co-chaired by Xavier Planty and Benoit Calvet

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