Bordeaux: The Cite des Civilisations du Vin is backed by the french actor Pierre Arditi

Friday December 06 2013 by Vitisphere

While work on the Cite has barely started, the CVV is already focusing on its communication by having a prestigious ambassador join its PR effort. Similarly to the wine critic Robert Parker, Pierre Arditi has become a spokeperson for this project.

As the actor was speaking at the Bordeaux held VinoBravo conference (organised by Vin  Societe and the weekly Le Point), Bordeaux’ s Mayor Alain Juppe asked him to join CVV as it gets ready to open doors in 2016.

Pierre Arditi plays an oenolog in the crime series Le Sang de la Vigne (the 4th season will be broadcast soon on France 3) allowing the general public to get a feel at the job. He is however a keen oenophile in real life as illustrated by his monthly chronicle in the Terre de Vins Magazine.

[Source  : Vitisphere - Picture Pierre Arditi : France 3 TV]

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