Are Pellenc posed to overtake New Holland on the harvesting machines market ?

Monday November 25 2013 by Kelsie Adams

With 34% of the global market share in the harvesting maching industry, French company Pellenc, which is based in Pertuis, is the second largest in the world, just behind New Holland (the Fiat group), who hold 36% of the global market shares. However, Pellenc is gaining on its competitors, and even on New Holland, year by year. « We entered the harvesting machine market in 1993, so only 20 years ago. We have caught up with our competitors mainly thanks to our investment in R&D. Now we are right behind New Holland, but we should soon catch up with them. We are counting on our innovative new range Optimum a lot » states Roger Pellenc, founder and president of the eponymous group.

The French company hopes to reach the top of the market in the first half of 2014, thanks to their new Optimum range. This range, launched this year, uses exclusive technological innovation that allows you to, among other things, gain 25% of productivity and lower carbon emissions by 43% per hectare. Fifteen machines from this range have been used in France over the most recent harvests and the company say that they have sold eight others in Europe. The first deliveries are being made to the New World vineyards.

In 2012 Pellenc had a turnover of 121 million euros (of which 60% came from harvesting machines), showing a rise of 6%. 70% of their activity is carried out through export . Since November 2011, Pellenc has opened its capital to the Somfy group, a French company and the world leader of automatic house access, which now holds 47% of Pellenc’s capital.



[Photo of Roger Pellenc : Pellenc group]


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