To hell with seasonality, we want Rosé wines in the winter !

Monday October 21 2013 by Kelsie Adams

Head of statistics of the Provence Wine Council (CIVP), Michel Couderc, claimed, during the last Vinexpo, that even though « 40% of French rosé wine was sold during the summer, the consumption of rosé wine is increasing for all different times of the year, notably around big holidays and on February 14th». During this autumn/winter season, it does seem that the consumption of rosé wines is no lower than it was during the summer months. This could be seen as a result of the mindset of amateurs, but also the producers.The Maîtres Vignerons of the Presqu’île de Saint-Tropez recreated their rosé on ice for the fifth time, by no longer putting the ice in the glass, but rather around the bottle with their cuvée Grain de Glace. Marketed this year with a polar bear and its ice field (see image), this frosted special edition is limited to 35 000 bottles (20% more than the 2012 vintage).

Needing a more substantial campaign, the new range of flavoured wines by VeRy (Castel Frères) is also investing in winter rosé trend. Sitting in between the classic 75cl bottle and the 3L Bag in Box ®, the VeRy Pamp magnum has been specially created for New Year. As Nelly Sancho, head of marketing at VeRy (Castel Frères), tells us, grapefruit flavoured rosé « has become an aperitif. It is more about a connection with the moment of consumption than with the time of year ». The VeRy range will also be bringing out a seventh blend at the end of the year ; a red wine flavoured with pomegranate.

 

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