Bernard Magrez: "to fix the price of wine, our king is the customer, not the neighbour! "

Tuesday June 18 2013 by Vitisphere

At dawn, on his Vinexpo stand, Bernard Magrez invariably answers to any visitor asking about his mood: "great!" One can bet that the good 2012 primeurs campaign of his four grands crus (Châteaux Pape Clément, La Tour Carnet, Fombrauge et Clos Haut-Peyraguey) has something to do with such an ardor. "We put real prices, equal to 2008 ones," he says. "In life it is not enough to produce wines, you have to sell them. Buyers want a price which suits them, not the owner ones. The king is not the neighbor, it is the wine lover all around the world, and in France! "

The forty castles man seems to have one motto: terroir makes ​​wine. According to him the purchase of a domain is "a matter of opportunity included in our strategy. Under the signature of Bernard Magrez, we offer 40 wines from 40 wineries, which means 40 different soils. Consumers want more than ever to understand wines." He adds that in Bordeaux, "land market is divided in two parts. First, the great wines, the price per hectare inevitably grows. For the rest, prices have not changed these last 6-7 years. Despite Chinese purchases, prices do not increase, which shows that there are still many sellers around."

 

[Photo: Alexander Abellan]

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