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French wine consumption: 82% of purchases made in supermarkets

Par Vitisphere Le 25 juin 2013
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French wine consumption: 82% of purchases made in supermarkets
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ast year, 23 million of French households purchased still wine for home consumption. According to intel gathered by Kantar panel and presented by FranceAgrimer, these consumers represent 86.5% of French households, "a penetration rate down to 1.9% compared to the average from 2008 to 20011." The first wine distribution channel in France is undoubtedly supermarkets and hypermarkets, which concentrate 63% of market share in volume. Hard discount stores account for 19% of sales.

According to FranceAgrimer, the average selling price of wine was 3.29 €/liter in 2012 (+5.8% compared to the 2008-2011). In terms of colors, reds dominate the French off-trade (56%), followed by rosés (26%) and whites (18%). AOC wines account for more than half of the wine consumed at home (51%), the IGP varietals representing less than a third (15% with mention of grapes, 13% without) and Vins de France just over a tenth (11%).

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