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Communication: French wines looking for a new look

Par Vitisphere Le 22 avril 2013
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Communication: French wines looking for a new look
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arketing and communication services are at work in French wine boards. As summer is approaching, radio spots are recording (InterLoire will highlight food and rosé wines matching), while poster campaigns are looking for a new identity. Costiéres de Nîmes will use its emblem, a crocodile, swimming in a... glass of red wine. "You'll be surprised," the poster says. Part of Rhône wines, Costières de Nîmes PDO wants to break with the traditional codes of wine communication.

A bigger break is made at the Union of Côtes de Bourg, which leaves their canine mascot (the beagle Bob de Bourg) for a cartoon atmosphere. The catchline is "Côtes de Bourg: the spicy side of Bordeaux." A signature which endorses Côtes de Bourg roots in the Bordeaux vineyards, and highlights the original use of malbec in its blend.

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