Accueil / Commerce/Gestion / Héléne Hovasse (UbiFrance): "2011 marked a turning point for French wines and spirits on the Chinese market"

Héléne Hovasse (UbiFrance): "2011 marked a turning point for French wines and spirits on the Chinese market"

Par Vitisphere Le 12 mars 2013
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Héléne Hovasse (UbiFrance):
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uring the last Millésime Bio exhibition, Hélène Hovasse (Head of UbiFrance Agri-pole in China) spoke about the Chinese market past and future. She stressed the point that, "for the food industry, there is deficit in China's trade balance. France is the leading European supplier of China, accounting for 2.8% of food imports. And wines and spirits represent 60 % of French food shipments to China. In the case of Hong Kong, the share of wines and spirits goes up to 80%, but this is a very specific market of re-export. For French wines, 2011 was a breaking point in two ways. It was the first time that China surpassed Japan in terms of shipments. It was also the first time that Chinese imported more wine than cognac."

"Chinese consumer remains mainly keen to spirits. Wine is stil an alcoholic beverage amongst others (white spirits, beer ...). Currently the market is far from being mature and undiversified (95% of importedwines are red). Wine communication in the Chinese market should be focused on health, the French Paradox is a powerful argument, and the safety of French production."

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