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Henri Duval : Chinese investors don't want prestigious vineyards, but functional tools

Par Vitisphere Le 22 octobre 2012
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Henri Duval : Chinese investors don't want prestigious vineyards, but functional tools
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ounder of the agency, Ampelio (which specialises in viticultural goods from the Loire Valley), Henri Duval notes a clear demand for viticultural goods from Chinese investors. “In 2011, a Chinese investor bought 30 hectares of vignes from us in Touraine. The entirity of these wines is now distributed in Beijing. Since then, the Chinese demand has remained present, essentially for the middle range, with a starting cellar price of 3€ the bottle. The concern for these buyers is profitability above all, prestige has little importance. They want first and foremost a well-organised and well-staffed work apparatus.”

Marketing specialist at Ampelio agency, Marine Dargery, adds that “Chinese investors are interested in purchasing domains that allow them to supply their own distribution networks throughout the whole of Asia. But it must be made clear that while 30 % of requests for our viticultural goods are made by foreigners, only 5% of cases successfully carried out are with these investors.”

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