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Georges Haushalter: "if American wines can label themselves as château, it would be a misappropriation of reputation"

Par Vitisphere Le 24 septembre 2012
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Georges Haushalter:
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resident of the Conseil Interprofessionnel des Vins de Bordeaux (CIVB) Georges Haushalter held its press conference this Monday, September 24 back to "underline the highlights of this fall. Bordeaux wines shipments continued to grow steadily, in volume and value and for all major client countries. From July 2011 to July 2012, 2, 33 million hectoliters of wines were exported (+17%) worth 2.29 billion euros (+28%). French supermarkets represent 43% of Bordeaux wine sales in France. In this network, sales are stable with 1, 48 million hectoliters sold (197 million bottles) representing a turnover of 924 million of euros (+2%)."

Georges Haushalter also spoke about the European Commission which looks after authorizing American wines to use the terms "châteaux" of and "clos" on the lables of their wine sold in Europe. According to him, "this authorization would legitimize a real diversion of notoriety, because for European consumers the word "château" is closely associated with French AOC wines in general, and Bordeaux wines in particular. This authorization would otherwise constitute a real distortion of competition since the American definition of "château" is extremely lax (ability to use the name of a "château" without the grapes coming exclusively from one vineyard)."

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