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Laurent Delaunay: "Badet Clement shows that wine brands are not reserved to international groups"

Par Vitisphere Le 16 avril 2012
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Laurent Delaunay:
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Laurent Delaunay founded with his wife the firm Badet Clement. "In fifteen years of existence, we sold 13 million bottles a year for 35 million euros. 85% of our sales are exports, made in 45 countries." From the beginning, he created the brand "The Janelles" in IGP Pays d'Oc (7 million bottles per year). "The brand wines are not exclusives to large international groups. We developed the avon Janelles on an image of southern France, craft, warm. "

"Vins de France with varietal mention allow us to talk about France in the broad sense. This is what we are doing with the range of "La Belle Angele," which refers to Gauguin's muse and the Belle Epoque. These labels also reproduce tourist posters inspired by those of the Paris-Lyon-Mediterranean. A € 5 bottle price in France and £ 5.49 in England, the range is referenced in Asia, and Europe by major retailers English. "

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