Accueil / / Expert Opinion of Sylvie Cazes (Union des Grands Cru de Bordeaux) 'The 2009 vintage has found its market'

Expert Opinion of Sylvie Cazes (Union des Grands Cru de Bordeaux) 'The 2009 vintage has found its market'

Par Vitisphere Le 12 août 2010
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Expert Opinion of Sylvie Cazes (Union des Grands Cru de Bordeaux) 'The 2009 vintage has found its market'
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pplauded by some, condemned by others, the price rises for Bordeaux Grands Crus 2009 vintage have received a lot of press coverage. The trade, notably the English-speaking market, often raises alarm bells, and is a reminder that Bordeaux cannot stake everything on the Asian markets (to re-read the ‘Expert Opinion’ on this subject, click here).
For Sylvie Cazes, president of the Union des Grands Crus de Bordeaux, the question warrants a more comprehensive answer :

‘‘We were in a favourable situation in more than one way. To start with, 2009 was a truly exceptional vintage, certainly one of he best of the last 50 years. A really, really great year, acknowledged by critics the world over. The demand for it is there. The climate had a perfect regularity all the way through summer, with beautiful hot days and cool nights, allowing the grapes to mature in optimal conditions. 2009 is today appreciated across all of our markets, as its magnificent balance and elegance is recognised by all.
What’s more, this exceptional vintage arrived just as we had suffered three consecutive years of price reductions, one particularly large in 2008. It is therefore prudent to make observations on the price rises of the 2009 vintage by comparing them to the 2005 prices. Compared to the 2005 vintage, prices rose about 20% for the Grands Crus, and 10% for the majority of wines.
We must also take into account the very important background work undertaken by the Grand Cru community. In 2009 we organised nearly 50 events all over the world. Today a Bordeaux Grand Cru producer spends a third of their time abroad, to confirm their presence in export markets. This type of promotion has beared significant fruit, and we have every reason to celebrate.
Finally, if we consider that the global economic situation is getting better, all of these elements point towards success for the 2009 vintage. 90% of the volume put on the market for the first campaign was sold by the beginning of July. Today we can say that the 2009 vintage has finally found its market.’’

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