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Non-GI wines with mention of grape variety: 20 million bottles in 2010, 130 million in 2012

Par Vitisphere Le 29 juin 2010
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Non-GI wines with mention of grape variety: 20 million bottles in 2010, 130 million in 2012
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ccording to ANIVIN, the inter-professional association for French wines without geographical indication (non-GI), 20 million bottles of non-GI wine with mention of grape variety should be sold in 2010. The objective is one million hectolitres, or 130 million bottles in 2012. After a tentative start, the marketing of this new category should see major developments in the next campaign and really gather momentum the campaign after, predicts René Moreno, president of ANIVIN, particularly in exports, where they are destined to allow French wines to regain lost market share in entry-level wines: "the objective is to simplify the choice of French wines around wines that will have a brand, a taste, a national origin, with a consistency of quality, like New World countries do". ANIVIN will have a budget of €800 000 per year to promote non-GI wines for export. After a cautious observation phase, about a thousand operators are turning towards non-GI with mention of grape variety, including Castel, Grands Chais de France, AdVini (former Jeanjean group), Foncalieu,... but also independent winegrowers.

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