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Trend : Provence reaffirms its leadership of the rosé wine market

Par Vitisphere Le 18 mai 2010
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Trend : Provence reaffirms its leadership of the rosé wine market
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ccording to the estimates of France Agrimer and the Provence Wineproducing Interprofessional Council, rosé wine production in France reached 6.8 million hectolitres (mhl) in 2009, an 8% increase from 2008 levels. Vins de pays represented 46% of production volume in 2009, 3 percentage points ahead of AOCs. Provence represented 39% of production with 1.1 mhl, ahead of the Loire (20%) and the Rhône valley (12%). The Bordeaux region has increased its rosé production five times over in 20 years : in 2009 it produced 280 000 hl, up from 61 000 hl in 1990.


In terms of supermarket sales, for AOC wines, Provence has confirmed its leadership with 47.1% of volume sales between January 2009 and January 2010. It is regaining market shares that were lost in 2008/2009 : at that time AOC rosés from Provence accounted for 45.5% of sales, a decrease of 8.8% in March 2009, compared to March 2008, while the Loire, the Rhône valley and Bordeaux saw positive growth rates (8.7%, 18%, and 15% respectively). In 2009, the Loire (21% of sales in 2009 down from 24.2% in 2008) and the Rhône valley (10% in 2009 down from 10.6% in 2008) took second and third place, followed by Bordeaux : 9.1% in 2009 up from 8.5% in 2008.
8 million litres of Bordeaux AOC rosé were sold in 2009.

 
[ Source : FranceAgriMer ; CIVP ; Rayons Boissons ]

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