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UK: New Zealand wines explode in a gloomy British market

Par Vitisphere Le 19 mai 2009
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UK: New Zealand wines explode in a gloomy British market
N

ew Zealand is bucking the trend of declining wine sales in the UK according to the latest figures from AC Nielsen published in Decanter.

Having grown by 11.5% in 2008, Nielsen statistics show sales of New Zealand wines have rocketed in the UK by 42% in the last 12 weeks. This is in direct contrast to sales of wine in Europe, particularly in France, Spain and Italy which have suffered as a result of the strength of the euro and the harsh economic climate.

Furthermore, an unusually large 2008 harvest in New Zealand (up 39% in volume from the 2007 figure), combined with favourable exchange rates, has resulted in greater value for money with wines from New Zealand, which are being snapped up by consumers and retailers. The average price of a bottle of wine from New Zealand in the UK is £6.26 (with the average bottle price of all wine sold standing at £4).

Sauvignon Blanc remains king in New Zealand (representing just over 75% of their wine exports last year).

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