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Cognac: request for recognition in China

Par Vitisphere Le 12 février 2009
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Cognac: request for recognition in China

he BNIC (National Interprofessional Office for Cognac) last month registered an application, before the Chinese authorities, for Cognac to gain recognition under Appellation Control in China. A decision on this application, the first such request by a foreign appellation body, will be made in May. “For 13 years we have cooperated with the Chinese Administration,” explains Alain Philippe, the Director of BNIC. “Cognac has always enjoyed a particular status in China. When China acquired a geographical labelling system, we thought it prudent to register ourselves.” This recognition will hand those from the Charente region a new weapon with which to fight against the counterfeiting that accounts for 20% of overall sales in China.

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