Accueil / / Expert Opinion of Brice Faravel (Ubifrance): 'The import-export statistics are less and less legible'

Expert Opinion of Brice Faravel (Ubifrance): 'The import-export statistics are less and less legible'

Par Vitisphere Le 25 novembre 2008
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Expert Opinion of Brice Faravel (Ubifrance): 'The import-export statistics are less and less legible'
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“The outsourcing of commercial operations, storage and/or dispatches clearly affects the legibility of import and export statistics” declares Brice Faravel, a Project Manager at the wine and spirits division of Ubifrance (an agency from the French Ministry of Economy, designed to support export sales of French products). The competition between the capitals of the export trade already made the topic for interesting debates when wine and alcohol taxes have been abolished in Hong Kong, a fiscal measure that places Hong Kong at the pole position among the Asian harbours, attracting investors into its duty-free hub. This competition runs in all regions of the world through global players that shift their commercial operations to the most advantegeous harbour.

In the wine and spirits sector, just like in other sectors, the big fish are the first to profit from the logistical advantages of the big ports, often coupled with fiscal advantages. So, LVHM moves its wine and spirits deliveries along the river Scheldt, in order to profit from all the advantages offered by the facilities of the Antwerp harbour.

Considering the size of these groups, their decisions weight heavily on the statistics, take Blossom Hill as an example: the number one American rosé on the British market dispatches its rosés to Great Britain from Italy. “The part of the Italian market concerning exports of American wines has grown from nearly nothing in 1998 to 12.7% in 2007. Don’t ask how the Italians have become the stalwarts of Californian wine within ten years. In reality, 90% of those exports towards Italy are destined, evantually, for the British market, as they are Blossom Hill wines, that dispatch to London from Italy”, explains Brice Faravel. Thus, “one has to decode import-export statistics more then ever in order to fully comprehend them”, assesses the Ubifrance project Manager.

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