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Wine packaging : Puech Haut's Bib'Arts are a huge success

Par Vitisphere Le 16 septembre 2008
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Wine packaging : Puech Haut's Bib'Arts are a huge success
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our months ago, Château Puech-Haut, located near Montpellier in Languedoc launched a collection of metal bag-in-box decorated by various famous French and foreign artists, the Bib’Art. «We sold 60 000 of them in four months, which means we have achieved 70 % of our objectives for 2008 already... », assesses François Fourel, who runs the sales at Puech Haut. «One pattern is on the market for four months only, there are no re-issues so that wine and art amateurs are tempted to collect them», he adds. The existing Bib'Arts are available in 5 liters and 2x2 liters, but the company is working on a 3 liters container to be sold in Northern Europe and the UK.

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