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New image for wines from Graves

Par Vitisphere Le 05 mars 2005
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New image for wines from Graves
P
roducers of AOC Graves have just launched an advertising campaign with a new identity highlighting the terroir's specificity. This theme will be used on all of the appellation's promotional tools. The stone in the shape of a heart - see poster - recalls Graves' terroir. The hand and the glasses evoke the steps from grapegrowing, through to consumption. This image is joined by a new signature, "Terroir d'élégance", in reference to the appellation's refined character and its association with a sophisticated lifestyle.
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