Champagne makes radical decisions to deal with Covid-19 crisis

Mardi 19 mai 2020 par Vitisphere

 The long-awaited decision on authorised yields for the 2020 harvest should be made public at the end of July.
The long-awaited decision on authorised yields for the 2020 harvest should be made public at the end of July. - crédit photo : Atout France

The mood in Champagne is one of concern, as evidenced by the fact that the board of the marketing organisation met on 7 May, ahead of schedule. The decisions taken by the board aim to ensure that price points are maintained and that bottles at discount prices don’t end up in supermarkets towards the end of the year. The trade association has therefore decided to suspend, with immediate effect, the market for bottles still in the fermentation phase. For the time being, the market has been suspended until 8 June.

This unprecedented decision comes with a request that the European Commission regulate promotions in supermarkets. The Champagne marketing board has referred to Article 222 of the CMO for wine, which authorises marketing boards, in periods of serious market imbalances, to take measures that flout European competition law. The EU’s response is expected to be made known in a few weeks' time.

Another significant decision is that the last two payments for the 2019 harvest, which were due on 5 June and 5 September, can be postponed.

RÉAGISSEZ A L'ARTICLE

Recopier le code :
Processing
Voir toutes les réactions
© Vitisphere 2020 - Tout droit réservé