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Maxime Toubart launches an appeal to wine appellations

Mardi 09 avril 2019 par Vitisphere

Maxime Toubart, chairman of the Champagne winegrowers’ association: “A national position on planting authorisations is essential if we want to be listened to, and more importantly, heard”.
Maxime Toubart, chairman of the Champagne winegrowers’ association: “A national position on planting authorisations is essential if we want to be listened to, and more importantly, heard”. - crédit photo : Aude Lutun

I solemnly appeal to all the appellations in France and Europe as well as to the entire wine industry to join forces in upholding planting authorisations”, announced Maxime Toubart at the AGM of the Champagne winegrowers’ association (SGV) on 4 April. “A national position is essential if we are to be listened to, and more importantly, heard”. Champagne is campaigning for planting rights to be maintained after 2030 and is calling on candidates for the European elections to take a stand on the issue. The region is particularly sensitive about planting rights because, in the event of doubt over maintaining the authorisations, the SGV chairman confirmed that there would be no extension of the appellation area, stressing that “Champagne's success has always been based on regulating supply”.

The agenda for a review of the appellation area revealed

In addition, the timeframe for a review of the appellation area was revealed. The area’s new boundaries will be made public in July 2020. Each landowner whose land is eligible for reclassification will then be informed of the decision of the expert committee led by INAO. “80% of plots have already been examined”, said Maxime Toubart, who became a Knight of the Order of Agricultural Merit at the AGM. Taking into account the time needed to consider the merits of each appeal - and there will probably be plenty given the issues at stake - the new area should be finalised in 2024. The timeframe coincides with the European Commission’s publication of a report on the regulation regime for vine plantings.

 

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