French wine tourism heads towards quality hierarchy

Lundi 18 mars 2019 par Vitisphere

“Under certain conditions, wine tourism can become a key aspect of the tourism industry over the coming years”, said Hervé Novelli on 12 March at Hangar 14 in Bordeaux.
“Under certain conditions, wine tourism can become a key aspect of the tourism industry over the coming years”, said Hervé Novelli on 12 March at Hangar 14 in Bordeaux. - crédit photo : Alexandre Abellan

Hervé Novelli, the chairman of the Higher Council for Wine Tourism (CSŒ), is in a race against time. “No wine region in the world has established a hierarchy for its tourism activities. France must be the first to do so in order to capture international leadership”, claimed the former Minister of Tourism at the Wine Tourism Workshop in Bordeaux on March 12. Hervé Novelli reiterated the primary proposal of his wine tourism symposium. He has raised the issue with the relevant public authorities and hopes to get the go-ahead over the coming months. In the meantime, he believes that the industry must work on the topic starting in 2019, considering that “it would be ideal if this classification were launched at the end of 2020 or the beginning of 2021”.

Avoiding disappointment

After reforming the French hotel classification system in 2008 – which led to the creation of a fifth star – Hervé Novelli believes that by establishing a quality hierarchy within the wine tourism proposition, it would make it easier to understand. “We have to make sure that the potential customer knows what he or she will find in the tourism experience, that they can differentiate between prestigious and classic activities in order to avoid any disappointment”, warned the Council chair. He intends to sweep away any remaining reticence by the wine industry as regards a hierarchy system. There are fears that this type of tourism classification may be superimposed onto the appellation pyramid.

 

Under certain conditions, wine tourism can become a key aspect of the tourism industry over the coming years”, said Hervé Novelli on 12 March at Hangar 14 in Bordeaux.

 

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