Tutiac strengthens its position in northern Gironde

Jeudi 20 septembre 2018 par Vitisphere

The Tutiac group continues to be chaired by Stéphane Héraud (centre), with Fabrice Privat (chairman of the Lugon winery, on the left) and Pedro Rojo (chairman of Uni-Médoc, on the right) as vice-presidents.
The Tutiac group continues to be chaired by Stéphane Héraud (centre), with Fabrice Privat (chairman of the Lugon winery, on the left) and Pedro Rojo (chairman of Uni-Médoc, on the right) as vice-presidents. - crédit photo : Union des Producteurs de Lugon

Tutiac has extended its recently-developed co-operative partnership formula with Uni-Médoc to the Lugon co-operative winery. More inclusive than a marketing structure, but less tightly knit than a merger, the convergence involves bringing together the management and marketing divisions within the Tutiac SAS group. With 100 member growers covering 700 hectares in Fronsac, plus 100 hectares of its own, Lugon is aiming to shake up its development strategy and give it a new lease of life. “We see the co-operative groups around us. With output of 40,000 hectolitres, we had become too small to tackle multiple retailers and export markets. We need brands and volumes to offer customers, that's just how it is... This fact has called us to review our sales policy”, said Fabrice Privat, chairman of the Lugon co-operative winery.

8 km apart

After studying offers by Tutiac (4,000 ha with production of 220,000 hl/year) and Union de Guyenne (4,600 ha producing 300,000 hl/year), Lugon’s board of directors met on September 11 and finally came down in favour of a local solution: Lugon is just 8 kilometres away from Perissac winery, a branch of Tutiac. The two neighbouring wineries will join forces from this vintage onwards, with 10 hectares of white Lugon grapes sent to Marcillac and 200 hectares of red Perissac grapes vinted in Lugon. The Tutiac group has now become a co-operative behemoth, marketing 5% of the area under vine and 6% of Bordeaux wines.

 

 

The Tutiac group continues to be chaired by Stéphane Héraud (centre), with Fabrice Privat (chairman of the Lugon winery, on the left) and Pedro Rojo (chairman of Uni-Médoc, on the right) as vice-presidents.

 

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