Champagne sales plateaud in the first half of the year

Jeudi 06 septembre 2018 par Vitisphere
Article mis à jour le 11/09/2018 10:07:47

Champagne shipments plateaud in the first half of 2018.
Champagne shipments plateaud in the first half of 2018. - crédit photo : DR

Over the first half of the year to the end of June 2018, Champagne sales plateaud, showing a marginal decline of 0.9% with shipments of 112.9 million bottles. Moving annual totals (again to June) revealed a 1.1% drop in sales. Every cloud has a silver lining though and sales in June rose by 2.1%, perhaps heralding a return to more dynamic sales for the second half of 2018 and a possible World Cup effect.

France still lags behind

Unsurprisingly, the French market continues to erode slowly. The first half was marked by a 3.3% drop in sales to 52.9 million bottles. The Champagne wine growers are the ones suffering the full brunt of the sluggish French market, posting a 4.6% drop in sales. The drop is far from negligible for wine growers: France is their primary and almost sole outlet, accounting for 87% of sales in moving annual totals to June.

Co-operatives benefit from exports

Exports to Third Countries are on a roll with a 3.3% increase in sales over the first half. The Champagne Houses are securing most of this growth with sales up by 3.8% (30.8 million bottles). Exports to the European market remained stable with a 0.9% decline. One noteworthy fact was the dynamic sales momentum of the co-operatives. Within the European Union, they witnessed a 7.7% growth in sales to 2.7 million bottles whereas the Champagne Houses and wine growers under-performed. Co-operatives also held their own in Third Countries with an increase of 0.5% to 1.4 million bottles.



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