France flexes its terroir muscle and creates Wine Paris

Lundi 02 juillet 2018 par Vitisphere

On the left, Fabrice Rieu, chairman of Vinisud, and on the right, Pierre Clément, chairman of the Association of Northern Wine Regions (AVS).
On the left, Fabrice Rieu, chairman of Vinisud, and on the right, Pierre Clément, chairman of the Association of Northern Wine Regions (AVS). - crédit photo : DR

Is France poised to regain its leadership position in the wine business events sector? That is certainly Comexposium’s avowed ambition. The group has unveiled the latest part of its strategy designed to achieve its goal by launching the umbrella brand Wine Paris. The brand brings together Vinisud and Vinovision Paris (both of which belong to Comexposium) under one roof from February 11 to 13 at the Porte de Versailles exhibition centre. The choice of an English name is not the only indicator that its organisers intend to ramp up the events’ international scope – the strategy is also rooted in France’s most precious asset: its terroirs. Wine Paris is designed as the standard-bearer for the unique and specific values of France’s multi-faceted wine regions. “The show will allow us to go to the roots of our wines and explain to buyers the specific features of each wine region” commented Fabrice Rieu, chairman of Vinisud.

The marketing boards seated around the negotiating table

In practical terms, each exhibition – Vinisud (dedicated to warm climate wines from the South) and Vinovision Paris (dedicated to cool climate wines from the North) – will be held in two halls. Each will house a free-pour tasting zone and a master class area giving visitors the chance to discover, learn about and uncover the secrets of French wines. The spaces will be curated by the marketing boards, producers’ organisations and exhibiting companies so that the individual identities of each region can be showcased. As Pascale Ferranti, director of Vinisud and Vinovision Paris, pointed out: "The two shows were created by all of France’s wine marketing boards”.  Well, maybe not all of them –   Bordeaux has yet to participate. “We are in talks with Bordeaux, which is part of the great history of French wine. We are not competing but working to improve France’s global influence”, said Fabrice Rieu emphatically.

 

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