Coteaux Varois en Provence: “An appellation that has carved a place for itself in the Provence rosé range”

Jeudi 28 juin 2018 par Vitisphere

 The Coteaux Varois en Provence appellation covers 28 localities in Var with 2,700 ha of bearing vines. A review of its boundaries in 2017 increased hectareage to 2,900. The Coteaux Varois en Provence appellation covers 28 localities in Var with 2,700 ha of bearing vines. A review of its boundaries in 2017 increased hectareage to 2,900.

"Originally, this young, small appellation area suffered from a lack of image and notoriety and was slightly lagging behind its two sister appellations. This is no longer the case today”, says Eric Lambert, chairman of the Coteaux Varois en Provence producers’ organisation. “It has successfully carved out a place for itself and asserted itself as an appellation in its own right”. Over a dozen or so years, the prices of its rosés, both in bulk (over €200/hl) and bottles in stores, have in fact almost risen to the same level as Côtes-de-Provence and Coteaux d'Aix-en-Provence.

Fuelled by very favourable conditions, sales are also performing well, driven by exports mainly to the USA and Australia. Production has increased by 60% in 25 years, from 80,000 to 125,000 hl, 91% of which is pink, enabling it to supply 10% of the region's rosé volumes to date. The Coteaux Varois en Provence appellation area covers 28 localities in Var with 2,700 ha under vine, rising recently to 2 900 ha, following a simplified review of its boundaries in 2017. But winegrowers are already thinking about expanding: discussions are underway with INAO to begin a long process of extension towards Haut Var. As the producers’ representative, Eric Lambert claims: “There is a desperate shortage of wines to meet demand”. He would eventually like to see production of rosé reach 150,000 hl. 

RÉAGISSEZ A L'ARTICLE

Recopier le code :
Processing
Voir toutes les réactions
© Vitisphere 2019 - Tout droit réservé