€10/hl premium: Castel prepares to launch PGI Pays Oc brand certified Terra Vitis

Mardi 26 juin 2018 par Vitisphere

 These Castel chateaux are already certified Terra Vitis. The company also wants to launch one of its PGI Pays d’Oc brands under the label
These Castel chateaux are already certified Terra Vitis. The company also wants to launch one of its PGI Pays d’Oc brands under the label

The project was unveiled during the Quartiers d'été organised on Thursday 14 June by the Hérault Co-operative Vine and Wine Institute (ICV). Thomas Lancray, Castel brand winemaker, announced that the company would be developing its range of Terra Vitis certified wines. Castel already markets Terra Vitis wines. “More than 70% of our vineyards, equivalent to 1,000 ha of vines, are certified. The idea is to launch one of our PGI Pays d'Oc brands under the label” he explained, without revealing which one or specifying volumes.

Last year, Castel approached seventeen wineries in Languedoc, but only four responded to its request and offered volumes for six different grape varieties. It wasn’t enough to launch a range. Thomas Lancray extended the scope of his search this year and 12 co-operative wineries and one estate committed to producing volumes under the sustainable wine growing label. 85 co-operative wine growers agreed to comply with Terra Vitis specifications and output is now sufficient to launch a brand for the 2018 vintage. The group is offering up to €10/hl more for Terra Vitis certified wines, and will have higher quality requirements than those it sets for conventional PGI Pays d'Oc.

The approach should gain traction over the coming years with an increase in area and commitments by new partner wineries. It will also be extended to the Rhone Valley, Bordeaux and the Loire Valley.

RÉAGISSEZ A L'ARTICLE

Recopier le code :
Processing
Voir toutes les réactions
© Vitisphere 2020 - Tout droit réservé