The incredible effects of music on wine

Vendredi 08 juin 2018 par Vitisphere

Sébastien Durand of Swing it and Mireille Rambier from Domaine Haut-Lirou present the first red wine fermented to music
Sébastien Durand of Swing it and Mireille Rambier from Domaine Haut-Lirou present the first red wine fermented to music - crédit photo : Sharon Nagel

Making wine to music. So far, nothing new - many wine growers are music lovers who go about their chores in the winery to the sound of jazz or classical music or something more rhythmic like rock. But in this particular case, the music is actually played inside the tank using a device developed by French company Swing it. “Sébastien Durand was looking for a partner to extend his existing experience with white and rosé wines to reds", explained Mireille Rambier at Domaine Haut-Lirou on May 24 during a presentation of the new label from the 2017 vintage. “It required some thought because harvest time is always hectic and the whole team had to be motivated”. The music was played from 19 September to the end of December, 20 hours a day. The first tasting took place a month ago with consultant winemaker Jean Natoli and the estate’s team who found the experiment conclusive. But what would the media and experts say?

 

A label named “Melody”

Initial scepticism over the actual influence of the musical device - and the gentle vibes of Lisa Simone - on the profile of the wine gave way to astonishment. “There is better extraction, greater complexity and tannins but the wine is still balanced”, said a stunned Professor Alain Carbonneau. “Ultimately, the Pic Saint Loup character is more evident in the wine fermented to music. It feels like the potential of the terroir is being better exploited”. There was no doubt amongst those present that the difference between the control tank and the tank fermented to music was not marginal and that the combination of the two is likely to produce great results. The estate is hoping to recoup its efforts by positioning the wine – labelled Melody – at a consumer price point of 14 euros.

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