Three avatars for the most prominent southern blend

Mercredi 07 mars 2018 par Vitisphere

Gerard with a' G' for Grenache is a ‘local lad’ for Rhone Valley wines.
Gerard with a' G' for Grenache is a ‘local lad’ for Rhone Valley wines. - crédit photo : Vignobles et Compagnie

GSM, aka Gérard, Simone and Marcel, but also Grenache blanc, Sauvignon and Marsanne, is the white counterpart of a blend which “has established the reputation of southern wines”, as Gard-based negociant company Vignobles et Compagnie explained, referring to Grenache, Syrah and Mourvèdre.  The Côtes du Rhône company behind the new brand has released a Vin de France under three different labels which embody each of the grape varieties in the GSM blend. Their personalities epitomise the aroma and flavour profiles of the blend. Gerard is described as “a local lad who has travelled around a lot. Like Grenache, he speaks his mind! But he’s also the life and soul of the party”. Marketed at an RRP of 8 euros, GSM also plays on two key trends: locavore consumption and environmental awareness. It symbolises its French roots through the tricolour edging around the label but its contents are also made sustainably and packaged in bottles made locally by O-I from 80% recycled glass. Similarly, the label is made out of recycled paper without using hot-printed gold.

 

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