A tale of 2.0 innovation – Lelièvre and the Bitcoin

Jeudi 21 décembre 2017 par Vitisphere

A tale of 2.0 innovation – Lelièvre and the Bitcoin
- crédit photo : Jamot

When customers confirm their order for Toul wines on the vins-lelievre.com website, to their surprise they will see an alternative method of payment alongside the classic cheque, credit card, bank transfer and Paypal: Bitcoins. Clients can now pay for their bottles of wine using the new virtual money that does not depend on a central bank and whose rate varies depending on supply and demand, both of which have become a source of interest, and debate. “The Bitcoin is a very simple currency and can only travel between user accounts which are encrypted and called wallets”, summed up David Lelièvre. In practical terms, Lelièvre wines are paid for via a service provider – GoUrl.io – which takes a one euro commission fee and “links the buyer’s Bitcoin wallet to the estate’s wallet. Instead of paying me directly in euros, I receive payment in Bitcoins based on the rate at the time of order. You then immediately change Bitcoins into euros. It’s like receiving roubles or dollars,” explained Lelièvre.

Few risks

The Lorraine wine grower, who has his own personal Bitcoin wallet, is convinced that cryptocurrencies will grow and become a new standard. Until then, the estate exchanges its Bitcoins as soon as the sale has been processed, if only to simplify accounts procedures, and reduce the risk of exchange rate fluctuations. “There are very few risks involved if you sell your Bitcoins straight after the sale”, claimed Lelièvre.

Although the first sale of wines using Bitcoins was launched by the Californian winery MondoCellars, which still proudly displays the logo ‘Bitcoins accepted here’, David Lelièvre is apparently the first French wine grower to accept Bitcoin payments. 


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