Vinexpo Hong-Kong is partnering with the Bettane & Desseauve guide

Dimanche 07 février 2016 par Vitisphere
Article mis à jour le 29/02/2016 10:19:33

Vinexpo Hong-Kong is partnering with the Bettane & Desseauve guide

From May 24 to 26, Vinexpo will take place in Hong Kong. The event will be testing a new concept in conjunction with the two famous French wine critics – Michel Bettane and Thierry Desseauve. The time when the critics’ ‘off’ event during Vinexpo had prompted ire from the show’s organisers is now a distant memory, and both will be working together to produce a joint brand: ‘Vinexpo feat. Bettane + Desseauve’, or Vinexpo featuring Bettane + Desseauve. The arrangement is designed to highlight “the talent of wine growers through outstanding products, young, upwardly mobile growers and rare or astonishing wines”.

The co-branding reflects a joint intention of “restoring wine growing to its rightful place in our events”, commented Guillaume Deglise, Vinexpo’s managing director. Launched at Vinexpo Hong Kong, where 1,300 exhibitors will be attending, the brand will be displayed at the dozen or so masterclasses organised by the two critics. “It will really come into its own at Vinexpo Bordeaux in 2017”, pointed out Anne Cusson from Vinexpo, where a dedicated area will allow the concept to take on its full dimension. “We have got ambition for this brand. We are intending to roll it out in a range of countries and outside the Vinexpo shows”, stressed Anne Cusson. That could include a whole variety of event formats including tastings, parties and mini-exhibitions.

 

Source: Vitisphere; Photo: A picture from the new Bettane & Desseauve guide published in China.

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