Vinisud: Time to tot up the figures as the 2016 show ends

Jeudi 03 mars 2016 par Vitisphere

Vinisud: Time to tot up the figures as the 2016 show ends

Although the final day was perhaps a little dull, Vinisud’s organisers are priding themselves on attracting slightly more visitors over the first two days of the show than at the previous event in 2014. For satisfied exhibitors though, it’s not the quantity of visitors that makes Vinisud worthwhile but the quality. “A show only works well if you prepare it properly beforehand”, claims Bénédicte Bonnet, managing director of Lavau in the Vaucluse area, who says she is very satisfied with the quality of visitors attending, both from the domestic and export markets. “You could feel that entries had been tightened up, there were fewer wine lovers and we were able to work more professionally”, confirmed Gaylord Burguière, communications director for the Corbières wine growers’ organisation.

The feedback is obviously being turned to good account by Vinisud’s organisers. “From one show to the next, we are becoming more and more ruthless on who we let in so that there are no tourists at the show”, explains Vinisud chairman Fabrice Rieu. He adds that he is not looking for “major growth in the number of visits but business qualification amongst buyers”. Although the show’s vitality convinced some, others were downright disappointed, and are not afraid to say so, at least off the record for long-standing exhibitors who describe the 2016 event as “disastrous”, “run-of-the-mill”, “rubbish” and “empty”. But probably the most disillusioned of all were exhibitors from Bordeaux.

In the absence of California, the guest of honour at Vinisud 2016 was the Bordeaux wine region which until then, had been refused entry to the show – only South-West France, excluding Gironde, had been welcome. The fifty or so exhibitors from Bordeaux, who ended up in the relatively remote B4 hall, felt as if the organisers had forgotten about them. Many visitors stumbled across them by chance, due to lack of information. Hasty attempts to remedy the situation using loudspeaker announcements on Tuesday and Wednesday made no difference – visitors remained few and far between in the aisles, and exhibitors were more than often than not already familiar with the odd business contact.

The next board meeting at Vinisud will review the 2016 show. After putting an end to the biennial format, Vinisud is now scheduled to take place in 2017 (February 20 to 22) and 2018 but the decision to hold another show in 2019 will depend on the results of the new pace of events.


[ Source and photo: Vitisphere ]


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