LE FIL

Sauternes: Château Bastor-Lamontagne enters the world of Grands Chais de France

Mardi 04 décembre 2018 par Vitisphere

 The Helfrich family plans to invest in renovating Château Bastor-Lamontagne, including its impressive ashlar cellars.
The Helfrich family plans to invest in renovating Château Bastor-Lamontagne, including its impressive ashlar cellars. - crédit photo : Château Bastor-Lamontagne

Just to make sure there is no mix up: “It's not Grands Chais de France that is buying Château Bastor-Lamontagne, but the Helfrich family”, explained Florence Cathiard, co-owner of Château Smith-Haut-Lafitte. Purchased in 2014 from the Banque Populaire Caisse d'Épargne Group (BPCE) by the Cathiard (a minority stakeholder providing technical support) and Moulin families (the owners of Galeries Lafayette, via the Motier Domaines holding company, with a majority share), the 56-hectare property in the Sauternes appellation now belongs to Alsace millionaire Joseph Helfrich, France’s 341st wealthiest person according to Challenges magazine. The sale, which was revealed by the Revue du Vin de France, is GCF's first property investment in Sauternes.

Certified organic since 2016, Château Bastor-Lamontagne is known for its iconoclastic positioning, after it launched its unorthodox cocktail So Perrier in 2015, designed to be drunk with sparkling water and ice cubes. Recalling the controversy it sparked at the time, Florence Cathiard felt that Bastor-Lamontagne was too far ahead of its time - the idea of Sauternes on the rocks has since then been adopted by other companies. “Sauternes' problem is that people love its legendary and magnificent wines, but no one buys them... It will probably come back in fashion, it's cyclical. Many hope to save the appellation through wine tourism, which is a very good idea, but the distribution of a large group that was not previously present can also help”, commented Florence Cathiard optimistically, describing Joseph Helfrich as “a world specialist in value for money”.

RÉAGISSEZ A L'ARTICLE

Recopier le code :
Processing
Voir toutes les réactions
© Vitisphere 2019 - Tout droit réservé