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China: What do consumers really think of wine?

Par Vitisphere Le 17 mai 2013
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China: What do consumers really think of wine?
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ccording to Wine Intelligence agency, it is particularly difficult to know what the Chinese actually think of wine. The approach of the Chinese market is the main point, because of the marketing approach of this market as an single country. Actually the Chinese market is far more complex. It is composed of various cultures, languages, cookings...

In the analytical marketing, respondents tend to please and avoid any offense. This national trait tends to make more positive opinion. In focus groups, participants also tend to position themselves in the main and apparent consensus, fearing to say the wrong thing in public.

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