Accueil / / The wine division of Pernod-Ricard, the world's second largest wine and spirit merchant, ''is not for sale''.

The wine division of Pernod-Ricard, the world's second largest wine and spirit merchant, ''is not for sale''.

Par Vitisphere Le 22 septembre 2010
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The wine division of Pernod-Ricard, the world's second largest wine and spirit merchant, ''is not for sale''.
T

he wine division of Pernod Ricard SA ‘‘is not for sale’’ Gilles Bogaert confirmed last week. Bogaert is the financial director of the wine and spirits giant. He was said to be ‘very satisfied’ with the performance of the company’s wine division since it was separated to form its own division of the company, despite a decrease in sales of representative brands, like Mumm Champagne, which saw a turnover decrease of 7%. Bogaert said that ‘‘the French Champagne market was having particular difficulty in the On-Trade’’. Turnover on Jacobs Creek also dropped 5% : ‘‘Among our premium wine brands, the drop in turnover from Jacob’s Creek reflects our strategy of marketing the brand as a higher end, more-premium wine.’’
Speculations of a possible sale of the company’s group of wine brands have been rife of late, but the board of directors continues to deny them. However, their has been a recent program of asset sales to reduce the group’s debt after purchasing Swedish vodka brand Absolut.
Pernod Ricard didn’t rule out however ‘‘possibly selling brands for strategic reasons’’.

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