AN INTERNATIONAL TRAINING PROGRAM TO FACE WINE MARKET GLOBALIZATION


The global wine industry is in the midst of an unprecedented and far-reaching period of change.

This environment requires leaders to be flexible, adaptable and constantly self-questioning, to understand such things as growing international competition, changes in wine consumption patterns and consolidation among key market players.

The Wine MBA program is designed to provide current and future wine industry practitioners with the leadership skills, market insight and management acumen necessary to confront the wine industry business environment.


The format of this part-time program has been built to meet the participants' professional requirements and to enable them to alternate their professional commitments with their education.

The program is composed of 400 contact hours and 800 hours of personal work; the contact hours are spread into 5 sessions of 2 weeks each, taking place in Bordeaux (France), Adelaide (Australia), and London (UK).

Bordeaux Business School is associated with the University of South Australia in Adelaide, internationally renowned for its Wine Marketing Research Centre and its close relations with the local wine industry. In the UK, courses are delivered at the International Wine and Spirits Centre, home of WSET (Wine and Spirits Education Trust).

Our educational philosophy is one of an executive MBA, implicating the participants in personal readings and preparation, so that time spent in class is very practical and based on exchanges, rather than theoretical and didactic.

Our faculty is composed of professors and wine industry leaders coming from the main wine markets in the world: France, UK, Germany, Spain, Australia, USA, and Chile.