Vinexpo’s Hall 3 gets a make-over

Lundi 19 juin 2017 par Vitisphere

Vinexpo’s Hall 3 gets a make-over

This year’s Vinexpo, which will take place from June 18 to 21 at the Bordeaux showground, is injecting new life into Hall 3 by introducing two new concepts. The first is WOW, for World of Organic Wines, which will host 150 organic wine growers from around the world. The second is Vinexpo Feat Bettane & Desseauve. Twenty-five wine growers selected by the two French critics will present their wines and several masterclasses will punctuate the four-day event. In the same hall, visitors will be able to attend all the tastings and four major conferences.

Business appointments gain traction

In addition to the events that give Vinexpo its international aura and unique atmosphere – a blind tasting guided by the world’s best sommelier Arvid Rosengren, a ‘battle’ between Masters of Wine on Riesling and the Taste of Spain evening event on June 20 – the show is strengthening its business proposition. “It is important for us to place business at the heart of Vinexpo. We have heard too many comments about it being a public relations event”, commented Guillaume Déglise, Vinexpo’s managing director. The free ‘One to Wine Meetings’ service is likely to offer 2,500 appointments compared with 1,500 in 2015. One hundred and fifty key buyers from the USA and northern Europe will be invited and 2,000 will receive special attention as part of Club Vinexpo, in conjunction with Air France.


[ Source: Vitisphere. Photo: Guillaume Déglise, managing director of Vinexpo ]

LAISSER UN COMMENTAIRE

Recopier le code :
Processing
© Vitisphere 2017 - Tout droit réservé